The wind, a powerful and invisible force, is at the heart of our pursuits. It is the driving element of kitesurfing, propelling us forward and allowing for the exhilarating experiences we cherish. It is also the element that creates the swell of the waves by brushing the ocean from end to end. Our logo captures this ever-changing dynamic, representing freedom, movement, and the limitless possibilities it offers.

Corals, often called the flowers of the ocean, embody the beauty and impermanence of nature. They are as fragile as snowflakes but possess a mesmerizing beauty, forming underwater landscapes worthy of our imagination, pushing the swell to the surface to create the most beautiful waves in the world.

By incorporating these two motifs of coral and wind into our flower, we honor the complex beauty of the natural world and emphasize the importance of its preservation. They remind us of the powerful forces that shape our world and the delicate balance we strive to maintain. The UPWIND flower is a symbol of our humility towards these fundamental values.